Y/OUR STORY | Using Influencer Marketing to Amplify Your Story

In this West Summit session we’ll look at:
• Why consider Influencer Marketing? What can it do for your communications program?
• Tactics to effectively deploy an Influencer marketing program.
• Challenges that companies have faced with this tactic, and how to overcome them.
• Content amplification: How to use tools, techniques and influencers to amplify content.
• Examples of great influencer marketing campaigns and the tools used to build them
• How to leverage thought leaders as content sources – building your thought leaders into Influencers
• Negotiating brand partnerships with influencers & managing the relationships.

Panelist:
Pierre Loic, CEO – Traackr
Martin Waxman, APR – Martin Waxman Communications