Y/OUR STORY | Measure Twice, Cut Once – A Data Driven Approach to Better Storytelling

In this West Summit session we’ll look at:
• Data driven PR campaigns strategies.
• Measuring the success of digital PR.
How to develop a dashboard for measuring social media and media communications programs.
• Updates on Google’s rankings & analytics and the importance of SEO in your communications strategy.

Speaker:
Justin Cook, President of Internet Marketing of 9th Co.