Why Media Monitoring Is Important (And How it Can Benefit Your Brand) | Intrado Digital Media

Do you want long-term success? Do you want a company that delivers results? Well, it all starts with media monitoring.

No matter the size of your business, monitoring online and social media is critical! You MUST understand what’s happening around you.

If you don’t know what’s being said about your brand and your industry at large, the results could be disastrous.

Don’t believe me? Check out these stats:

-Businesses risk losing 22% of customers when one negative article is found by users online

-When it comes to consumers, 85% trust online reviews as much as personal recommendations

-A good experience goes a long way. 71% of consumers who have a good social media service interaction with a brand are likely to recommend that brand to others

These days, many communications professionals find it difficult to stay current with news and information. We’re all so busy – and when you add in social media, this can seem like an unattainable task.

But you shouldn’t rely on the labor-intensive methods of skimming through news articles on your iPhone or reading the paper to get the data and insights you need.

With media monitoring tools, you can get reports about your company delivered directly to your inbox and can understand exactly where, how and why your products and services are being discussed.

Watch this short video clip from our annual summit featuring a conversation I had with Kris Stenkula (Product Evangelist, Intrado) and Deidre Breakenridge (CEO, Pure Performance Communications) about the power of this technology.