Influencer Marketing: How To Track Influencer Results & Tell How Much Traffic They Drive

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The video goes over how to track influencer marketing results. The major challenge when you hire influencers is that you don’t know if their promotion will result in sales for your business. You often don’t even know whether they will get you traffic. Tracking the links you give them to promote will help you understand which influencer was effective in their promotion and which influencer was not.

Once you can track the result of each influencer’s promotion, you will be able to determine which influencers are effective, and hire them in the future.

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