Google Ranking Update, Page Experience Update, Mobile First Indexing Dead & Partner Program Change

Google may have pushed another algorithm update starting this past weekend, I almost did not cover it. There was also a possible local search ranking update by Google over the past two days. Google’s Danny Sullivan said don’t expect the Page Experience Update to be a massive change overnight. Google said the mobile-first indexing deadline will be approximately around March, but there is no specific date for the deadline. Google’s Gary Illyes spoke about Google’s serving index and indexing shards. Google said title tags that are longer than what is displayed in the search results do have a benefit. Google may be showing fewer featured snippets since February 19th or so. Gary Illyes also said that Google may have only updated its search algorithm a handful of times due to SEOs gaming the system. Google said it generally does not announce when it deprecates ranking factors or signals. Google said the number of links to your site is completely irrelevant for SEO. Google Search Console made changes to how it counts impressions and clicks on some web stories. Google is testing a keyword tag or label in the search results. Google Ads changed its Google Partner Program requirements to let agencies dismiss certain recommendations. Google said it is discontinuing showcase shopping ads. That was this past week in search at the Search Engine Roundtable.

0:00 – Introduction
0:46 – Some Google Search Ranking Algorithm Chatter Past Few Days : https://www.seroundtable.com/google-search-ranking-algorithm-chatter-30976.html
1:28 – Possible Google Local Ranking Update February 24th & 25th? : https://www.seroundtable.com/google-local-ranking-update-30999.html
2:05 – Google: The Page Experience Update Won’t Be A Massive Change To Start : https://www.seroundtable.com/google-page-experience-update-massive-change-30992.html
3:40 – Google Mobile-First Indexing Deadline Is Around March 2021 : https://www.seroundtable.com/google-mobile-first-indexing-deadline-march-2021-30974.html
4:15 – Google Talks About Its Serving Index & Index Shards : https://www.seroundtable.com/google-serving-index-index-shards-30975.html
4:36 – Google: Title Tags Longer Than What Is Displayed Has SEO Benefit : https://www.seroundtable.com/google-longer-title-tags-seo-30985.html
5:18 – Google Showing Fewer Featured Snippets Since February 19th : https://www.seroundtable.com/google-showing-fewer-featured-snippets-30987.html
5:50 – Google Adjusted Its Search Algorithm Due To SEO Gaming Four Or Five Times In 10 Years : https://www.seroundtable.com/google-adjusted-search-algorithm-seo-spammers-30989.html
6:26 – Google: We Don’t Announce Deprecating Ranking Signals : https://www.seroundtable.com/google-on-deprecating-ranking-signals-30991.html
7:23 – Google: Total Number Of Links Is Completely Irrelevant For SEO : https://www.seroundtable.com/google-total-number-of-links-irrelevant-30971.html
8:04 – Google Search Console Changes To Web Story Performance Report : https://www.seroundtable.com/google-search-console-web-story-performance-report-change-30964.html
8:46 – Google Testing Keyword Tags Or Labels In Snippets Again : https://www.seroundtable.com/google-testing-keyword-tags-in-snippets-30965.html
9:00 – Google Lets Agencies Dismiss Some Partner Program Recommendations : https://www.seroundtable.com/google-dismiss-partner-program-requirements-30984.html
9:48 – Google To Discontinue Showcase Shopping Ads On April 1st : https://www.seroundtable.com/google-showcase-shopping-ads-discontinued-30988.html
10:02 – Conclusion